Are you bogged down as a business owner with advertising and marketing responsibilities? Do you take the initiative to contact former customers through email suggesting what they may be interested in based on past purchases? Or perhaps you place a couple ads in a newspaper or two and have a basic website that gets updated once every few months and wash your hands of the rest? You may be losing out on serious business and profit if you are not fully involved in marketing your business and the products or services that if offers. At the end of the day, anything that brings in more customers and eyes to your company is a good thing, and it should be viewed as such.
Do You Have the Time and Know-How to Properly Market?
Maybe you haven’t invested in marketing your business all that much because you just don’t have the time. Being a one-man band and running your business by yourself is a tough task to accomplish. Or perhaps you just don’t do the marketing by using technology because you don’t feel like you have the skills to do so. These are both valid concerns when figuring out how not to spend good money after bad when promoting your enterprise.
Invest in Marketing Automation
Marketing automation will take care of many of the repetitive tasks that you just don’t have time to do, and they will do it better. Emails, social media, and other actions like updating your website consistently can be provided by marketing automation software. If you commit to work with a full-featured marketing automation solution such as Pardot, your valuable time can be spent elsewhere for the betterment of your business.
Be Your Own Little Amazon
Everyone knows the Amazon website where all of us can simply and easily order products with just a few clicks of a button. We don’t even have to type in our address or credit card number anymore because the site remembers it all. With good marketing automation, your company could be doing this. Plus, you know how Amazon sends emails recommending products you may be interested in based on the purchases you have made? This is exactly what marketing automation can do for you. This is a proven way to increase sales and bring in repeat customers. If you aren’t investing in marketing automation, then you are doing a disservice to your company.