The world wide web is changing the face music promotion. No more do musical artists need the help of deep pocketed record labels, because now up and coming bands have all the tools at their finger tips – often for free. With a new year, comes a fresh batch of promotion platforms and applications that are going to change the way bands and artists promote their work and how the public will find new musicians. If you are a new singer, songwriter, band, or musical artist or if you are simply a lover of music, you’ll want to keep your eye on these important tools of the trade. Here are the top five trends for online music promotion for 2014.
- Artist collaborations. It has been par for the course in some genres to do a guest spot on a bigger artist’s record for the sake of getting more recognition. You have probably seen this done on some rap and hip-hop albums with artists being “featured.” However, this year we are going to see a greater use of this trend – across multiple genres. The truth is that musicians can help other musicians if they work together and don’t compete.
- Music videos are everything. While music videos were a big deal when they were featured prominently on music related cable channels, they have been less and less prevalent on the web. This mainly has to do with the fact that the web didn’t have the same capability and speed to show high quality, high definition videos. However, now that more and more computers have high-def capabilities and faster broadband speeds, it is much easier to showcase music videos.
- Direct email marketing. More and more bands this year will be skipping the formal announcements of a record or tour. Instead, they will be announcing tours and album releases by sending direct email campaigns. This way, bands can connect directly with fans – not through a publicist or the thin veil of a social media profile. If you are a band or musical artist, you may want to think about building your list of email addresses, because it will be a very strong tool to use in your upcoming promotion plans.
- Live concerts online. There aren’t many sites out there that allow bands to feature live concerts online, but websites like Tweewo are changing the landscape. Being able to feature concerts online allows bands to save money on tours, which can often be extremely expensive and out of a new band’s budget. With faster broadband speeds, not only can you watch a smooth live cast, but you can also get great audio. So, you may want to think about utilizing this tool for your digital music marketing campaign.
- Sponsorships. Another big trend is that indie musical artists are joining forces with big brands for tours and promotions. Big brands are seeing the benefit of aligning with young and relevant artists, because it allows fans to connect with the brand. In the end, this works out for the musical artist, the brand and the fans – what can be better than that?