Google has brought us many pleasant memories over the years and it continues to do so, giving people opportunities and developing new technology right on the edge of the technological spectrum. You might have heard of many online success stories of people making hand bags and becoming millionaires over night or obtaining a mass following by just opening a website. These people aren’t telling lies when they say these things but they do leave out a little factor about the internet that is the key to their success. That key is what I call the Google X and Y machine.
Watching Them Frolic
These people that have made their fortune online never mention about the hard work and grafting that they have put into their business to get it to where it is. They simply frolic around on your TV or computer screen telling how great life is now that they opened a website. Unfortunately, it doesn’t work that easily, they all must have had a backer or else they were the first people to sell their type of items online. What they would have done is a lot of online marketing either by using SEO, social media, email marketing or Google Adwords
Explaining X and Y
What is great about Google Adwords is that it is a simple equation. I put X amount of money in and I get Y amount out. If I am selling T-shirts for £15 and they cost me £5 to make and it takes £5 to sell one on Google Adwords then X would be £10 and Y would be £15. It is pretty simple but setting an account up is a lot more difficult than it sounds. If you are strapped for cash you can teach yourself but that may take months, you are probably best to get an Adwords Consultant as they have the experience to get you started and as you continue to make money you will eventually be able to take over the account yourself.
How to Be Lean
There are many reasons why a consultant is necessary, the main reason being that it costs you less in the long run. Google have a rating per ad which can bring down the cost of your Google advert. This rating is known as your quality score and every time you ad enters an auction your physical bid and quality score are combined. The higher your quality score the lower your bid and this strategy will save you a lot in the long run especially if you plan on pumping money into it if it works.
A longer term strategy is search engine optimisation which is getting you to the top of Google search for the chosen keyword, increasing your revenue as there is no longer a need to pay Google for being in the search results. Another way people became millionaires overnight is through social media, either through viral videos or posts, or else by advertising their pages and creating mass audiences in a couple of hours.
Image courtesy of Ventrilock / FreeDigitalPhotos.net
Image courtesy of digitalart,/ FreeDigitalPhotos.net