When it comes to utilizing SEO, what tactics have you tried? Have you maximized your on-site SEO? Have you attempted to branch out and build links from relevant sites to increase your rankings on Google, Bing, and Yahoo?
Many methods of SEO optimization revolve around building relationships with influencers in your industry. Building a backlink profile that works is about how relevant incoming backlinks are to your website.
Optimizing your backlinks
When we talk about backlink optimization, we’re really analyzing how relevant current links are to your website. If you’re a t-shirt company that sells original designs you’re not going to benefit from automotive websites linking to you. It’s irrelevant in the eyes of Google. Because you’re in two separate industries, there’s little that the two websites will have in common. Google will see this and both websites might not do as well as they should in search results.
Thankfully, there’s something we can do about that.
Disavowing irrelevant links can be just as powerful as acquiring relevant links
Creating a Google Webmasters account gives you power over many aspects of your SEO presence. If you have irrelevant links, Google allows you to “Disavow” them. Doing so will take away any penalty Google may impose upon your website. If you have twenty high quality links and ten low quality (irrelevant) links, spend time disavowing them before trying to get new links.
How to acquire high quality backlinks
With any low quality backlinks disavowed we can focus on getting high quality links. High quality links are the result of developing a relationship with authorities in your industry or space. Consider the list of linkbuilding tactics below and how developing relationships can make them happen.
-Providing interviews on relevant blogs
-Submitting testimonials with a link back to your website for products you’ve used that are relevant to your industry/space. For example: If you’re an author that’s sold more books thanks to KDP Rocket, leave a testimonial showing your results. That builds your reputation AND gets you a high quality backlink.
-Creating a list of “Top Ten” influencers on your blog and reaching out to them. This gets you on their radar and the outbound links from your website shows Google that your website is similar to theirs.
-Creating videos on Vimeo that explain, inform, or entertain an audience. Link back to your website in the description.
-Creating an in-depth guide on your website that explores a difficult topic (see “The Ultimate Guide To Remarkable Content”). Have guest authors contribute to the guide. They’ll link back to tell their audience about their involvement.
Putting it all together
Your SEO tactics determine the results you’re likely to get with Google and other search engines. If you’re short on time but still want to get results, a good SEO Service can help you implement these tactics. Even though you may hire a service to help you, it’s still important to understand how SEO functions so you can create a marketing strategy that works for you.