Summary: It is not enough to build a website with great expectations. There is a need for putting in continuous efforts in a smarter way to get your website do what you want.
Your website is up and running, but it doesn’t drive the sales and leads you were expecting from it. The way you are managing your website could be the problem. A website doesn’t work by itself. Like a well-oiled machine, your website too, needs to be maintained regularly, to perform.
Consider hiring a professional web design manchester service that can identify problem areas and fix them quickly. Meanwhile, here are some key reasons why your website doesn’t seem to be working the way you want it:
Low Website Visibility
If your website is not visible to your audiences, there will obviously be no traffic, leads or sales. Visibility depends on how well your website ranks on search engines, and how well you are aware and making use of other traffic-enhancing methods.
While search engines are one way to increase your website visits, channels such as blogs, forums, review websites, and professional and social networking platforms (e.g. LinkedIn, Twitter, Facebook, etc.) can be optimally used to increase traffic.
A specialist website design Manchester service can increase your website visibility with its design, development, SEO, online marketing and social media expertise.
Using Online Content that doesn’t Work
Your audience is not interested in a web copy that speaks only about how better you are than your competitors. Nor, is it interested in a stale web copy that seems to have been on your website for ages now.
For your content to work, change your content objective – your content should be less about you and more about what your prospects want. Include information that your audience is interested in. How-to guides, help articles, fun videos, inspirational podcasts or webinars, are some examples.
You need to constantly monitor your audience’ changing content needs, response to different content types, and their most preferred content channel.
Depending on these factors, you may need to reorient your web design and content strategies. For example, if most of your audiences are smartphone users, you need to have a mobile website to increase reach.
Neglecting the Importance of a “Call to Action”
A smart website is one that makes the maximum use of every audience visit. A smart and strategic call to action is one way you of achieving this objective.
Visitors are not going to make the effort of visiting your contact page to reach you. You need to be everywhere they are, and urge them to connect to you through subtle giveaways. A free e-book, newsletter, and loyalty points, are some ways of using call-to-action efficiently.
A website design Widnes team employs specialist knowledge such as audience colour psychology and behaviour analysis to design calls-to-action that work.
A website needs constant monitoring and use of different timely and knowledgeable strategies to deliver desired results. Hiring a professional website design Widnes company is a wiser and practical option than going for it on your own.
As specialists in catering to website needs of small and medium business owners, Blue Whale Media can ensure that your website performs well, consistently, and help you realise your website objectives.