With Instagram marketing, the edge over your competitors lies in great photos.
Have you ever looked at someone’s photos and wondered how they managed to make them look so appealing? When it comes to online marketing, especially on Instagram, the quality of your photos is everything. Photos are often the first thing that people notice about your brand, so becoming a master at snapping and editing phots should be a priority for any business with an Instagram account.
Fortunately, creating great photos does not need to consume a lot of your time. Knowing the best way to capture photos, familiarizing yourself with some photo editing apps, and learning how to enhance some of your photos are quick and effective ways to improve the quality of your photos. With enough practice, you’ll be creating amazing photos and boosting your profits in no time.
Here are some quick photography and photo editing tips for you to capture Instagram-worthy photos.
Learn the Rule of Thirds
The rule of thirds is one of the basic rules in photography. According to the rule of thirds, images should be visualized as having three columns and three rows, creating nine individual sections. Creating a great photo relies on paying attention to which section each element of you image falls into. When capturing photos, think about the image as you see it on the camera screen. By doing this, you can avoid cropping, which often reduces the quality of photos.
2. Lighting makes a difference.
Great shots often rely on great lighting. Match your lighting with the concept of the shoot or the style that the photographer wants to portray.
The general rule is that higher ISO settings allow you to shoot capture more light for your photos, especially if you are in a dark indoor room. You can also set the camera’s white balance settings to automatic to easily match photos with the shooting environment.
3. Your choice of background matters.
Backgrounds matter a lot in photography, so you should choose them mindfully. Choosing the right background is vital to keeping your brand’s image every time you shoot and edit photos.
4. Consider camera angles.
Changing the orientation of the camera while shooting the subject displays creativity and style. You can experiment shooting below, above, or to the side of your subject. Have fun with it!
5. Edit for enhancement.
Even if you have the best photo editing app or software, a bad photo is still a bad photo. Bad phots will hurt the look of your brand, so it is important to only use editing to enhance photos that are already of high quality. Editing can be done using Instrgram’s own filtersor by using third-party photo editing apps.
With the tips above, you should be able to come up with exciting and appealing photos for your Instagram account. But remember that good photos aren’t worth much unless you have a broad following to see them. While creating great photos is itself a great way to boost your page’s following, you can always turn to tools like Vibbi if you need some extra help.