Many SEO specialists say that some websites don’t need much more than a strong onsite SEO campaign. What is onsite SEO? Onsite SEO simply means that you take measures to boost a site’s ranking on the actual website through a series of streamlined strategies. How does it differ from other SEO tasks? The main difference is that the SEO techniques implemented onsite are done on the backend and front end of the actual website – not through link directories, link sharing or the plethora of other optimization approaches you can take. When you do take an onsite approach, you want to make sure that you don’t make any obvious missteps, because it could compromise your campaign. Here are five onsite SEO elements you shouldn’t overlook.
- A meta description. Most websites are built with a series of scripts for each page. On each script, you have a certain hierarchy for the way the page is laid out. Right above the header script, however, is an area where you can plug in meta information. By simply plugging your website’s name, the page name and a description of what the page is, you can tell the search engine to list this text in your listing. This can not only increase your visibility on search engines, but it can also increase your ranking.
- Strong URLs. URL stands for ‘uniform resource locator’ or in layman terms, a web address. You can think of the search engine like a giant directory. However, instead of remaining anonymous on this directory, you want to be extremely visible. So, instead of making your address a series of numbers, you want your URL to have actual words and the name of the actual page. This will help your website categorize itself and it will help the search engines place your website higher in its listings.
- A robot text file. Again, each website has pages that are created by a series of scripts. For instance, the about page will have its own page of script language. In your main website file – the file that stores all these pages of scripts – you want to include something called a “robot” page. This is the page that will call the attention of search engine bots. Without a robot page, the search engine’s bots won’t know where to categorize your site, which can hurt you in the long run.
- Image descriptions. Like the meta information on each page, you want to include descriptions on your image files. Not only that, but you want to make sure that your image files have proper names or keywords embedded into the titles. Many people discount the power of image searches and wind up losing a lot of traffic as a result.
- Relevant links. When you are implementing an onsite SEO campaign, you also don’t want to overlook the strength of back links. For instance, if you have a blog post on a certain subject, you may want to highlight a keyword that directs the web visitor to another page where they can find more information. In the end, back links can be a great way to raise your website’s visibility and garner more traffic.